My-Wardrobe offers customers free return flight vouchers

Luxury online fashion site My-Wardrobe has launched a new initiative to win customers

over and encourage them to spend over 100 pounds in return for free return flights from selected European destinations.

Shoppers who spend more than 100 pounds at My-Wardrobe over the next two weeks will be given free flight vouchers for economy return flights from any UK airport that offer a direct flight to one of the following destinations: Amsterdam, Barcelona. Dublin, Ibiza, Madrid, Majorca, Milan, Nice, Paris (Charles de Gaulle) and Rome.

Customers can use a maximum of one flight voucher per booking, with the option to book additional return flights on the same flight for up to three additional passengers for 79.00 pounds per ticket. The flight vouchers will be valid for up to 90 days from the date of issue.

The initiative is the latest scheme launched by My-Wardrobe to boost customer traffic to its site, following its 'try before you buy' plan introduced last month, which allows shoppers to order clothes and have them delivered for free, with a seven day period to decide which items to keep and which to send back before paying.

The luxury online retailer was purchased out of administration last November and since then has been undergoing a internal restructure of its business to boost sales and customer visits.