My-Wardrobe set to accelerate global growth

Online fashion retailer My-Wardrobe.com has

announced the launch of its French, German and Dutch-specific sites, as it continues its accelerated global growth.

The new sites, which present a new ‘local’ international shopping experience with local currencies and local language translation, follows the introduction of the Norwegian, Danish and Swedish sites launched earlier this year.

Founded in 2006, My-Wardrobe operates in 198 countries, and has quickly commented its place as one of the leading global fashion e-tailers, with its international sales already accounting for a quarter of total revenue, which is up 27 per cent year-on-year.

Key market growth for the e-tailer includes Australia where market share has grown by 50 per cent, while Scandinavian sales have grown by 24 per cent year-on-year for the first quarter of 2012.

Sarah Curran, Founder of my-wardrobe.com said: “We are delighted to launch our German, French and Dutch sites to be able to offer our international shoppers a truly local experience. We see enormous potential for my-wardrobe.com in these markets, but our focus is on putting the customer at the heart of what we do with translation, local currency and competitive shipping options.”