Narciso Rodriguez named Woolmark ambassador

Fashion designer Narciso Rodriguez has been named as

Woolmark’s new fashion ambassador for its upcoming No Finer Feeling global marketing campaign.

The designer, who was a judge for the American regional stage of the 2012 International Woolmark Prize, will assist with the creative direction of the campaign and will take part in various Australian Woolmark International educational programmes.

In addition, he has committed to using responsibly sourced merino wool in his next two collections, starting with his autumn/winter 2013 collection, which showcases at Mercedes-Benz Fashion Week New York next month.

No Finer Feeling is a three-year, 20 million Australian dollar campaign that has seen AWI partner with more than 30 designers and brands, including Vivienne Westwood, Giorgio Armani, Lanvin, Alexander Wang and Marc Jacobs.