Navabi adds lingerie to its expanding assortment

Plus-size fashion e-tailer Navabi has launched a new lingerie department. The e-tailers new lingerie boutique currently

consists of six brands, including Elomi, Goddess, Chantelle, Glamorise and Triumph and aims to offer various styles to cater for all plus sized customers for all occasions.

Sizes in the department range from 36 DD to 48H. "The challenge of plus size lingerie is that often brands confuse a larger cup size or fuller bust with a fuller figures," explained Clare Brown, Navabi's head of lingerie buying.

"However, these brands generally stop at a size 38 underhand or a size 16 dress size. At Navabi we understand our customers, and our new department address our mission of curating the best selection and offering a wide range of size."

The German-based plus size e-tailer first started trading in 2007 and stocks designer fashion brands such as Anna Scholz, Manon Baptiste and Roberto Cavalli White, together with its own label, in sizes 12 to 28.