Neil Barrett to stay in Milan

Neil Barrett, the eponymous fashion label started by the British designer had decided to stay

put in Milan, in the famous Via Santo Spirito.

The store, which was originally launched as a pop-up boutique two months ago, has seen a 46 percent sell through rate since its initial launch, which is mostly due to the steady stream of international customers. According to Pamabianco News, this is the driving cause that lead to the store becoming a permanent addition to the brands retail locations.

The brand is currently planning to open stores in Shanghai and Tianjin.