Net-a-Porter announces men’s site
By FashionUnited
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Online luxury fashion retailer Net-a-Porter will launch Mr Porter, a dedicated menswear site, for the
spring/summer 2011 season. The site will feature top menswear brands such as Ralph Lauren, Burberry, Gucci and YSL, as well as offer editorial and style advice.Founder and chairperson of Net-a-Porter, Natalie Massenet, said: “This is an incredibly exciting new venture for us and one we have been planning for some time. We have always said that net-a-porter will remain a woman’s brand and now we are ready to create a dedicated men’s shopping destination entirely conceived with the stylish man in mind. We have a ready-made customer base for our men’s business. 100% of our customers have a man in their lives in some capacity and 59% of them are married or living with their partners. Three million unique users trust and love our service and will be invited to make a purchase for the men in their lives. Additionally we look forward to welcoming a new group of super stylish men who join us to shop for themselves with the same level of service, dedication and commitment that women have had for the last decade.”