New at Vodafone LFWeekend

Whilst buyers, retailers and press can view the new AW11 collections during London Fashion Week,

consumers won’t have to stay behind with London Fashion Weekend’s shopping event. The organisers have brought together a selection of old time favourites such as Alex Monroe, DNKY Jeans, Twenty8Twelve, Sass & Bide, Lola Rose, French Sole and Olivia Rubin, as well as welcoming some Fashion Weekend first-timers including Kat & Bee, Muubaa, Arcangel and Nicole Richie’s ready-to-wear line Winter Kate.

All designers will be selling a selection of current and past season’s collections as well as samples and one-off designs at up to 70% off their retail price. Besides the discount shop, visitors can take a seat within the official British Fashion Council show space and experience the catwalk from up close. At the Superdrug and Rimmel nail bar, the maestros at Toni&Guy and Elizabeth Arden stand one can see the AW11 collections from LFW from Vodafone’s exclusive screens.

Five star luxury May Fair Hotel is the new and official hotel partner of Fashion Weekend. The fashion event will take place from 24– 27th February 2011 at Somerset House on the Strand in London.