New Look considering men's standalone store

High street retailer New Look is focusing on its menswear and is

thought to be considering launching a men's only store. The company would convert some of its current store portfolio into just menswear outlets, as it anticipates an opportunity for growth. Currently mens and womenswear are merchandised together under one roof.

By opening separate stores for menswear, New Look aims to make it a more balanced business with its womenswear in terms of sales.

The retailer has hired River Island’s menswear buying controller Shailen Unalkat to lead the new strategy, according to Drapers.