New Look partners with Global Freight Solutions

High street retailer New Look has signed a deal with Global

Freight Solutions to allow it to “satisfy more online orders”.

The partnership will see New Look using a bespoke multi-carrier selection tool, which has been developed specifically for them by Global Freight Solutions, giving the retailer the potential to handle more than 30,000 orders a day.

The new software will allow the fashion retailer to use its own transport to fulfil home delivery and click and collect orders from its Lymedale distribution centre to its 600 UK stores. A spokesperson for the retailer stated that the new deal will allow it to “satisfy online orders more quickly”, which will help the brand to retain custom and grow online sales.

Stephen Ferguson, business development director for GFS, added: “Speed of label generation may seem a peripheral issue, but it is crucial to any major e-commerce business. Regardless of whether goods are being shipped to store or to customers’ homes, retailers need to be able to produce labels quickly.

“For a brand like New Look, which processes millions of orders during the year, it assumes particular importance during peak seasons, when the volume of items being dispatched grows substantially and therefore the need for speed and accuracy is at its greatest.”