New Managing Director for Lectra South America

Lectra, the world leader in integrated technology solutions

dedicated to industries using soft materials—textiles, leather, industrial fabrics, and composite materials—, is pleased to announce the appointment of Adriana Vono Papavero as Managing Director of Lectra South America. Based in São Paulo, Brazil, Vono Papavero will report directly to Daniel Harari, Lectra CEO. She replaces Edouard Macquin, who was recently promoted to Worldwide Director of Sales for Lectra.

Lectra started operations in Brazil in the late 1980s. Now, twenty years later, the company has offices in Brazil (São Paulo and Blumenau) and Chile (Santiago), as well as a network of agents across South America. The Brazilian subsidiary counts over 1,200 customers and experienced an impressive growth rate that prevailed even through the 2008–2009 worldwide financial crisis.

“Vono Papavero’s background and experience will help Lectra’s South American subsidiary leverage its impressive pool of knowledge and offer strong support to an increasing range of companies in South America. Lectra’s team is enjoying unprecedented activity in the entire region, but particularly in Brazil and Argentina. Our potential in South America today is higher than ever,” said Harari, Lectra CEO. Vono Papavero added: “Being part of Lectra at this crucial time is both exciting and challenging.”

Vono Papavero holds an MBA in Marketing from ESPM, Brazil’s foremost marketing school. She worked previously for Lectra from 2000 to 2007, acting as Marketing Manager and Sales Account Manager. Before returning to Lectra, Vono Papavero was Sales Director for South America at WGSN, the online trend and research analysis provider.

Lectra serves 23,000 customers in more than 100 countries with 1,350 employees and $252 million in 2010 revenues. The company is listed on NYSE Euronext.