New mobile web for Lyle & Scott

Fashion clothing brand Lyle & Scott wants to attract international consumers with online makeover.

The retail e-commerce division of BT re-launched a mobile optimized website for the fashion label.

BT Fresca renewed both Lyle & Scott’s existing mobile and e-commerce websites. The new design has a bold feel respecting the brand’s heritage of more than 130 years. One of the main goals was to ensure the continued success of Lyle & Scott’s mobile transactional site. This is mobile optimised and designed to be suitable for all smart phones, and allowing customers to shop whenever they want whilst being on the go. BT Fresca also looked after the online marketing services, including traffic analysis and e-mail campaigns.

Over the next 12 months, Lyle & Scott is planning to launch its websites in different languages to boost sales to customers in different countries. The company aims to provide the same level of service to consumers in and outside of the UK.

Lyle & Scott is a modern and independent brand established in 1874. The company combines contemporary aesthetics with authenticity.