New over 35s boutique opens

A brand aimed at the sophisticated over 35 demographic is set to open in West End.

Bastyan, a new fashion brand aimed at women over 35, is to open its first outlet – a pop-up store on Regent Street, in the West End of London. The brand, which is backed by Oasis owner Aurora Fashions, was launched last year by designer Tonia Bastyan. Tonia, who with Madeleine Press formed fashion brand Press and Bastyan 20 years ago, worked as a designer at the retailer Whistles before launching Bastyan.