New Tous iPhone campaign

Tous’ new Magic campaign has become an entertaining application for iPhone. Kylie Minoque

is the star of the show and presents the collections to the users through a viral game, a store locator, and a video.

In the game ‘Can you read my mind?’ Kylie becomes a fortune teller, and by shaking the phone she’s able to read the mind of the user. In the video section Magic Kylie is the singer and takes on the role of a wizard’s apprentice. The App also offers the possibility to discover the 2010 collections, and it includes a store locator.

Tous was set up in 1920 and reached an important growth over the last years, with a exceptional turnover of 325 million Euros in 2007. The company has 1850 employees. The application is available from the AppStore free of charge.