Nixon opens first UK store

Premium watch and accessories brand Nixon, known for its focus on the youth lifestyle market, has opened its second European

brand-owned retail store in London.

Located on Newburgh Street, Carnaby, the UK store follows its Paris store by offering its full range of watches and accessories inspired by surfing, snowboarding and skateboarding. In addition, the store also features a workshop-inspired customisation bar where Nixon customers can create their own one-of-a-kind timepiece.

Commenting on the new store, Nixon CEO, Nick Stowe, said: “Europe is a super important market for us and we’ve got great support there amongst consumers and retailers. This new location will help us ground and amplify the brand as we look to grow the business.

“These flagships provide a shortcut to the future of Nixon at retail and let us try some new things. We’re building out our product range and investing more in the brand, so it’s natural for us to look for destinations where you can experience more of what we’re doing.”

Nixon co-founder, Chad DiNenna, added: “London is amazing. It has always held an influential position in shaping a point of view when it comes to fashion, music, culture, design and style. The opportunity in opening the Carnaby space allows Nixon to be an active participant in contributing to the field of world-class design through our perspective, our brand and products.”