Not Just A Label launches new website

Not Just A Label (NJAL), a platform for more than 15,000 emerging designers around the world, has launched a new “responsive”

designed website to enhance the user experience.

NJAL, which was founded in 2009 by Stefan Siegel, has relaunched its site to make it more compatible for users to access on smartphones and tablets, as well as on desktops.

The website’s online boutique, which offers limited edition collections and bespoke pieces from a curated selection of emerging designers, has also revamped its e-commerce experience with enhanced editorial content including exclusive interviews, as well as optimising it for quicker and simpler navigation.

In addition, NJAL has also incorporated an open source CMS into the new site, which allows designers to access and change their profiles on the website. The profiles on NJAL offer designers significant brand exposure, not only to consumers but also stylists and buyers which regularly visit the site.

Commenting on the launch of the new website, Siegel, said: “Not Just A Label brings a unique offer to the fashion industry by opening up the global market for local emerging designers, and offering consumers the chance to experience so much more than their local high street and the established fashion brands.

“We believe that the new website reflects our goal at NJAL, to support the growth of emerging designers, offering our amazing community of designers a truly unique opportunity to reach a new global audience.”