N.Peal appoints head of retail

Britain’s luxury and heritage cashmere knitwear brand N.Peal has confirmed the appointment

of Helen Lebedeva as head of retail.

In the newly created position, Lebedeva’s remit will see her in charge with developing the brand experience across all N.Peal stores, as well as overseeing the further expansion of the brand in the UK.

This will include the opening of a new store in Knightsbridge in 2013, as well as coordinating the roll out of a new store concept that has been developed by design firm Amos & Amos, across four of its stores by next spring.

Lebedeva joins from sheepskin footwear brand UGG Australia, where she has spent two years launching the European retail arm, and prior to her role at Deckers Outdoor Corporation she worked for seven years at beauty firm L’Oréal.