N.Peal to reposition brand

N. Peal, Britain’s luxury and heritage cashmere knitwear brand has announced

that it is repositioning its brand with a new logo and in-store creative, with the help of branding and art direction studio, Campbell Hay, to help address its standing within the luxury knitwear market.

In a short statement the brand announced that it is ‘re-addressing its brand visual identity’ for the first time since the reformation and acquisition of the company in 2007, in a bid to boost profits and expand its distribution.

The new identity, created by Campbell Hay, draws on the heritage of the brand and incorporates themes from the 1930’s era when the company was first established, reflecting the classic elegance and aesthetic of Britain at this time. The creative concept will be reflected in a new logo and in-store identity for N.Peal’s flagship boutique in the Burlington arcade in Mayfair.

The aim is that this repositioning of the brand will not only maintain its loyal customer base seeking classic styles, but also appeal to a new younger audience.

Adam Holdsworth, Managing Director, N.Peal said: “After five great years of growth it is important to now evolve the brand and create a distinctive style that can compete on an international stage as we expand distribution over the next few years".