Oasis partnering with Snap Fashion

Fashion retailer Oasis is set to launch a new online, e-commerce feature on its website in partnership with Snap

Fashion to offer its visual search technology.

The new functionality, which is scheduled to launch in the coming weeks, will allow Oasis customers to browse online for similar garments using an integrated ‘Snap for Similar’ button that will bring up other options in the new season collection that is relevant for each individual shopper.

The ‘Snap for Similar’ uses Snap Fashion’s algorithms, to present shoppers with similar options based on style and colour, and is part of the fashion retailer’s strategy to improve its customer services by helping its online shoppers find what they are looking for from Oasis’ extensive collection.

Briony Garbett, head of customer experience and e-commerce at Oasis, said: “Partnering with Snap Fashion has enabled Oasis to respond to the ever-evolving shopping habits of our customers and continues to support our commitment to a truly multi-channel, social shopping experience.”

Snap Fashion’s founder and CEO, Jenny Griffiths added: “We are truly thrilled to be launching Snap on Oasis. Their vibrant prints and shades couldn’t be more perfect for demonstrating the strengths of our visual search technology.”