Olsen twins new creative directors of Superga

Mary Kate and Ashley Olsen behind fashion label,

The Row, have now been named creative directors behind tennis shoe brand, Superga.

The collection of trainers will sit alongside their ready to wear offering;  Steve Madden, whose company owns the North American license of the Italian shoe label, enlisted the designers with the aim of quadrupling the company's sales in the next two years."We do a lot of business with Mary-Kate and Ashley. They've become friends," said creative and design chief Steve Madden. He also revealed that it was the Olsens who approached him, rather than the other way round, to collaborate with Superga.
 
"We were at a meeting with Steve, and we were wearing Superga’s - two years later, it kind of fell into our lap," Ashley Olsen told WWD. "I really don't think there's anything like this brand. It's a tennis-shoe brand with 100 years under its belt. "Superga is really a luxurious brand. We are really hoping to bring it back to its roots."