To make sure bikini's stay in place whilst doing high-impact activities, O’Neill introduces the Superkiniacross Europe, the US and Australia. The new bikini is said to have 200% more grip than a normal style.
In stores this Spring/Summer, the Superkini is made of Nanofront, which sticks on your body when wet, and stays on during high-impact activities such as surfing, beach volleyball and jumping into a pool. The 2011 styles come in black and cayenne. For the future, O’Neill is planning to include a variety of cuts, prints and colours.
To support the global launch of the Superkini, O’Neill is hosting a model search on Facebook to select the next O’Neill Girl. The winner will appear in the brand’s SS12 campaign, win a contract with Next Model Management, and be one of 12 finalists to walk the ‘One-Way Runway’ in a Superkini this June in Ibiza.