Californian-based surf wear and lifestyle brand O'Neill has launched a new website, which aims to establishthe label as the "most progressive, distinctive and authentic brand in surf and snow," and offers its visitors a seamless store experience.
The new online site gives its users the freedom to become part of the O'Neill brand and enables social media network integration. The website also uses visual and video content to share the brands heritage in a simple, yet understandable way.
Roger Nefkens, digital marketer at O'Neill commented: "The new site is a game-changer and demonstrates how, as a brand with such a rich heritage, O'Neill is committed to staying connected with the younger, progressive consumer. For us, digital is one of the most important touch points."
O'Neill's online store now combines product shopping, brand involved and information on a single page for an enhance shopping experience. The new website also includes a blog section, which is set to be updated on a daily basis with original content from O'Neill's team riders, such as Jeremy Jones and Jordy Smith.
Jerome Orlemans, head of e-commerce adds: "This new website represents O'Neill's strategic decision to offer our customers the ultimate branded shopping experience online. We want customers to experience the O'Neill brand online; be part of the O'Neill community, learn about our heritage and latest news in surf and snow, discover our lifestyle and technical products."