O’Neill’s Fall/Winter 2010/11 book out now!

The new O'Neill product book has just hit shop floors across Europe.

Published in English and French and printed on 100% recycled paper, the product book once again comes up trumps with a definitive guide to the new collection. And for the very first time, the book's new format sees content divided into three distinct parts.

Inspired by the two main themes that guided the creative development of the collection itself, the men's section of the book is dominated by the 'Team O'Neill' theme, while the women's section toys with 'The Spirit of Japan'.

Suffice to say the new collection is home to some of the most technical outerwear in the game, including the turbo-charged Jeremy Jones Experience signature line. The book also sheds light on some of our most innovative garments such as the revolutionary HyperFleece and SuperFleece. And rest assured that other product highlights like our new line of snow goggles will do a damn fine job of getting you pumped for winter.

A shared middle chapter entitled 'The Heart of O'Neill' will serve to open your eyes to the legend that is Jack O'Neill, while also outlining O'Neill's remarkable cold water surfing heritage. There's tons of other standout content in the book including a preview of the O'Neill Cold Water Classic Series, and an overview of Deeper - Jeremy Jones' new big mountain snowboarding film.

Crammed full of breathtaking lifestyle and action photography, this 256-page book should have few problems taking pride of place on coffee tables across Europe this coming season.

You'll find the new product book in O'Neill retail stores from today, so don't miss your chance to grab a copy before it's too late!

To find your nearest O'Neill retailer and for all things O'Neill: www.oneill.com.

Click here to see a preview.