Opening Ceremony comes to London

Covent Garden was buzzing yesterday as leading New York

retailer and  independent design label, Opening Ceremony, opened their first UK  store.

 Design duo, Humberto Leon and Carol Lim, were adamant that their muses  arent just limited to favourite fashionistas like Alexa Chung, but the  average fashion savvy girl on the street;  "street style is incredible here. It's quite inspirational."

 The pair last night opened their label's debut London store - a pop-up  shop based in the middle of Covent Garden, not far from the Burberry  Brit store, or Chanel's new beauty outlet - that opens on Tuesday July  24. The boutique acts as a precursor to the brand's permanent London  residence, which will open in three months' time.

 "Opening Ceremony celebrates its 10th anniversary this year and we've  wanted to open in Europe for such a long time, so it felt like the  right way to celebrate," Leon said. "We got so excited when we found  this space and with the London Olympics Opening Ceremony happening  next week, really the timing couldn't be better."