Opening Ceremony to open pop-up store at Ace London Shoreditch

New York-based fashion retailer Opening Ceremony is set to open a pop-up

store at the Ace London Shoreditch, as the retailer takes its partnership with Ace Hotel overseas.

The pop-up shop, located at 106 Shoreditch High Street, is set to open towards the end of July, whilst the Opening Ceremony store in Covent Garden temporarily closes its doors for restorations.

Max Lamb will be designing the pop-up store for the Ace, which will offer Opening Ceremony's women's and men's collections as well as its collaborations, including ones with Thierry Boutemy and Rene Magritte, reported WWD.

To better fit in with local clientèle tastes, the pop-up store will also offer collections from NewGen designers Marques Almeida and Faustine Steinmetz.

The trendy retailer has worked with Ace Hotel since 2010, when it opened at its hotel in New York.