Original Penguin launches UK website

Perry Ellis Europe is continuing to invest and expand their

Original Penguin by Munsingwear brand with the launch of its first European transactional website today, December 12.
 
Originalpenguin.co.uk is the first step of a major expansion, across the UK and the rest of Europe, and will host the largest range of products available across the breadth of the brand collections including menswear, ladieswear, footwear and accessories and will offer delivery to over 50 countries.

“Engaging our Original Penguin customer through the online world is unquestionable the next step to expand the brand and interact with our fans across the UK,” said Francisco Gonzalez-Meza Hoffmann, Managing Director for UK and Ireland. “We see this as a natural extension of our retail stores and now our customers will be able to experience our brand in an environment that reflects its values and heritage to view and buy from the full seasonal lifestyle collections.”
 
“The launch of our first transactional website within Europe signifies our commitment to propel the brand forward into the digital space and to engage and learn more directly from our loyal customers,” added says Martin Johnston, President, Perry Ellis Europe.
 
Original Penguin is sold in flagship stores in the UK and the US, as well as in selected retailers around the world. The brand includes men’s, women’s, footwear, accessories, and fragrance collections.