Panorama Berlin opens its doors to consumers

Shortly following trade show Bread & Butter announcement

to introduce end consumers to the trade show, Panorama Berlin announced the introduction of two new divisions to the Autumn/Winter 2014-15 season, one of which will be open to consumers from July 2014.

First there is the introduction of Panorama Berlin The Mall, which will launch the first global fashion franchise and concessions fair in the surroundings of shopping mall. The trade show has decided to extend its exposition area by renting an adjacent hall of 6000 square meters to accommodate fashion labels and suppliers. After the Mall initial launch in January, Panorama plans to open the division to end consumers in July 2014.

The second addition to the trade show will be known as L'Hotel, which is set to feature chosen women's and men's wear collection, shoes, accessories and jewelry in a 3000 square meter hall that will be designed to look like a luxury hotel lobby. The lobby will include a working bar and offer open presentations concerning the products showcased within.

Karl Heinz Müller, founder of Bread & Butter trade show, previously mentioned in an open letter the importance of introducing consumers to the trade show and stressed that many trade shows lacked “a clear profile".