The Design Museum’s latest fashion exhibition, 'Hello, my name is Paul Smith', which was due to end in March

has been extended until mid-June due to “significant public demand”.

In addition to significant demand to see the exhibit dedicated to the world of the designer, the museum’s shop has also seen record sales of exhibition merchandise, with the most popular purchase being the exhibition catalogue, published by Rizzoli, closely followed by the “Every day is a new beginning” button badge.

The exhibition charts the designer's beginnings from a 3 metre x 3 metre shop in Nottingham to the global operation of Paul Smith today, as well as showcasing his creativity and design process.

'Hello, my name is Paul Smith' will now run until June 22 at the Design Museum, London.


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