Paul’s Boutique launches first retail space

Fashion brand Paul’s Boutique has opened its first retail space in Westfield London with a pop-up store located

outside Hugo Boss and Cos.

The pop-up space, which centres around a sleek white kiosk designed by Public Worldwide, hosts the brand’s newly launched autumn/winter 2014 collection, which features a large range of bag shapes from structured totes, boxes and top handle handbags, as well as soft slouchy shoulder and bucket bags.

The new collection has been inspired by ‘strength and femininity’ and presents more simplistic, structured designs suitable for day to night, in line with the label’s new design concept and branding.

To celebrate the launch of the pop-up, Paul’s Boutique will be performing random acts of kindness as part of the ‘Paul Makes You Happy Campaign’. From July 10 for three weeks the brand’s founder Paul Slade will be spontaneously selecting customers in Westfield with gifts in the name of making them happy. These gifts will range from Paul’s Boutique bags to gig tickets, beauty treatments and flowers.

Founded in 2002, Paul’s Boutique started life on a stall on Portobello Market; it is now sold in more than 500 stores across 25 countries including Selfridges and Topshop, as well as online via its own e-commerce site.