Pepe Jeans expanding in the Middle East

British denim brand Pepe Jeans is extending its global

reach with a new partnership with Azadea, one of the largest fashion operators in the Middle East.

The new partnership saw the denim brand open its first standalone stores in the region this summer in Amman and Abu Dhabi, and there are plans for another store in Doha to open before the end of the year, and within three years the brand aims to have an additional 25 stores.

The expansion into the Middle East is part of a large-scale expansion strategy from Pepe Jeans, which recently including the brand launching in Malaysia, the Philippines and Thailand.