Pepe Jeans London partners up with the University of Cambridge

Pepe Jeans London unveiled a new collaboration with the University

of Cambridge, to launch its upcoming Cambridge collection, a line of casual men's wear for Spring/Summer 2014.

Nish Soneij, Managing director at Pepe Jeans Europe BV & International said: “As a British fashion brand we are thrilled and honoured at being selected by Cambridge University to interpret their values into fashion collections, the first of which will be in stores from January 2014.”

“Startlingly modest, Cambridge University puts the education of its student body at the forefront, save for their academic brilliance, a student body not unlike millions of university students across the world, dressed for comfort, value and style.”

The collection consists of sportswear and college uniform inspired pieces, designed around university sports like cricket, rowing and rugby and features preppy cardigans, old school blazers and traditional polo shirts with the Cambridge logo.