Phase Eight announces London flagship

Fashion retailer Phase Eight is continuing its expansion with the

launch of its third London flagship store, due to open early March.

The store, which is located within the shopping district of St Christopher’s Place, benefits from dual access from both James Street and Gees Court, and is significantly larger than the average Phase Eight store – spanning across 3,100 square foot of retail space over two floors.

The James Street store will be the first to feature the exclusive, new design concept, consisting of softer, more vintage inspired fixtures and furnishings, and will also incorporate a dedicated bridal space for one-on-one appointments for personalised style advice.

Commenting on the new store, Lee Harlow, chief operating officer, said: “It is the perfect time for Phase Eight to open in this key central London location. Given the strength of the brand and the success of the recent store openings, both in the UK and internationally, it is a significant step, and one which reflects how the collection has moved on in the past few seasons.”

Due to open in March, the new flagship will feature the brand’s key collections, including the premium range Collection 8, the much-anticipated re-launched Bridal Boutique, as well as its accessories and footwear ranges.