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Phillips-Van Heusen change to PVH

14 Jul 2011

Phillips-Van Heusen Corporation is from now on PVH Corp. It would reflect the company’s 

evolution to a global branded lifestyle, and apparel company led by Calvin Klein and Tommy Hilfiger. Now, the company is also listed on the New York Stock Exchange under the PVH.

From 1881, PVH has grown from selling and mending shirts for miners in Pottsville, PA. Due to the introduction of the Van Heusen soft-folding collar in the 1920’s the company became global with 2010 revenues of nearly $5 billion. It offers apparel to consumers and retailers in North America, Europe and Asia under its Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, G.H. Bass & Co. brands, as well as licensed brands.

The American fashion company experienced several changes over the years. Especially, the acquisition of Calvin Klein in 2003, and Tommy Hilfiger in 2010 had a big impact. These two brands alone represent 75% of PVH’s revenue and profit. The name change is one of symbolism, and reminds of the heritage of the company. It suits today’s strategy of the company, and the corporate identity has become associated with PVH’s success.

PVH Corp. owns and markets Calvin Klein and Tommy Hilfiger across the globe. Its licensed brands include Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud and DKNY.