Pinko to relaunch Uniqueness label

Italian fashion retailer Pinko is set to relaunch its Uniqueness women's label under a new scheme, after the departure

of its creative director Alessandra Facchinetti a little over a year ago.

The fashion retailer has decided to create a new platform for its women's label, which will be spearheaded by a number of different designers and stylists, rather than single a creative director, allowing Pinko the freedom to introduce distinct projects and product categories for Uniqueness.

For its upcoming autumn collection, Pinko collaborated with Italian stylist Viviana Volpivella, who designed 12 looks for Uniqueness. "I edited some pieces from Pinko Black collection and I reworked them with pearl embroideries, sequins and special details," Volpicella said to WWD.

Pinko's Uniqueness collection is set to June in selected hybrid Pinko stores this June, as the fashion label's retail locations let customers to try on pieces in store and then finalize their purchases on tablets in-store, to have their items delivered to their doorstep.

Pinko currently has over than 800 sale points around the world, including flagship stores in Paris, Milan and London, with stores on the Kings Road in Chelsea and Brompton Road in Knightsbridge, as well as concessions in Harrods and Harvey Nichols.