Pixmania.com launches own brand jewellery

Online retailer, Pixmania.com has launched its own brand

jewellery, called Rose & Kara.

There are over 500 unique pieces of jewellery, available ahead of the key wedding season.

The expansion in to the online selling of jewellery marks a significant milestone for Pixmania.com, as Rose & Kara is its very first foray into own-brand products and comes as the online retailer last year widened its product offering to include watches and sporting goods.

Launching ahead of the start of summer wedding season, Pixmania.com is aggressively targeting the mid to high end jewellery market, with items available from the Rose & Kara range priced on average 50% less than the high street. The news is a further sign of the brand’s continued expansion into new categories and takes to 20 the total number of different product categories customers can now shop on the website.

A company spokesperson said “that the range is set to expand over the next few months to over 1,500 pieces.”