Police releases digital campaign

Lifestyle label Police is looking to further push its accessory sales in the UK. Inter City Group,

the distributor for Police watches, has invested £750k into the multi-layered marketing drive that aims to lock-in consumer loyalty, and utilise digital and social networking platforms.

The brand’s ‘Be Younique’ campaign is a rewards scheme, with 12 truly ‘younique’ holiday experiences, 10,000 GQ subscriptions and an online members only club, with discounts throughout the year. Over 600 retailers across the UK are participating in the Police Be Younique campaign, with POS and staff incentives in place to drive awareness and sales.

Gareth Somers, Brand Manager for Police, said: “This is the first time a campaign of this nature has launched in the watch retail market and we’re very excited at the prospect of it bringing us closer to our consumers and retailers.”