Pour la Victoire Studio appoints European distributor

American-based footwear group Pour la Victoire

Studio has appointed UK-based company Vendere Distribution as its European distributor.

The group, which owns women’s footwear brands Pour la Victoire and Kelsi Dagger, has appointed a European distributor for the first time to target new stockists for the high-end and mainstream brands.

The two brands are already stocked in the UK online at Asos and Sarenza, but Vendere Distribution has been tasked with targeting new retailers. The hope is that retailers such as Kurt Geiger and Selfridges will take the high-end Pour la Victoire, while the mainstream brand Kelsi Dagger is targeting department stores.