Pretty Green joins London Collection​s: Men schedule

Liam Gallagher’s fashion label Pretty Green has

announced that it is to showcase its autumn/winter 2013 collection at London Collections: Men for the first time.

The menswear brand will host an event at private members club The Arts Club in Mayfair, which will feature a static preview as well as a cinematic presentation.

"We are delighted to be a part of the forthcoming LC:M event in January and this will be the first time we have participated," Pretty Green brand director Nigel Grant said to Vogue.co.uk. "Our event will showcase our journey so far and preview the next autumn/winter 2013-14 collection. It's going to be a party with attitude reflecting the brands fusion of music and fashion."

Pretty Green will join the likes of Tom Ford, Burberry and Alexander McQueen who have already confirmed their attendance at London Collections: Men. The international menswear showcase hosted by the British Fashion Council will run from January 7-9.