Pure London introduces ethical labels

As Pure London approaches, London’s biggest trade show,

Pure London, will this season welcome a number of ethical products to their client base.

Zandra Rhodes, the iconic Textiles and Fashion Designer, has partnered with Fair Trade fashion pioneer People Tree. Their exclusive capsule collection has been made at Fair Trade artisanal and tailoring groups in India, where People Tree aim to provide fair trade to those in some of the most marginalised communities. The A/W 13 collection sees Zandra’s world-renowned unique use of bold prints and feminine patterns. The 6 piece collection will be made using 100 percent organic cotton and hand-printed silk across a range of contemporary silhouettes, including an iconic Zandra Rhodes kaftan.

Zandra Rhodes visited the organic cotton fields and Fair Trade groups in India in January 2013 with People Tree CEO and Founder, Safia Minney. “I have always loved the idea of my designs being created in organic and Fair Trade fabrics and working with Fair Trade groups, putting people right at the heart of my creations – but where to begin? What steps to take? Then I met Safia Minney! My life’s work has been creating original clothing for women to wear and feel fabulous about themselves and the ‘icing on the cake’ now is that I have the opportunity to design with a conscience. My collaboration with People Tree is taking me on a new journey.” Zandra Rhodes, CBE, Designer.

Zandra and Safia will be discussing their capsule collection on the Grand Hall Stage on Monday 11th February, at 1:45pm. The range will be on show at the People Tree stand within the Directorial section of Pure London. Other ethical brands at the show include Christian Lacroix, The Branch, Jean-Michel Cazabat, Arturio Lino, Braintree Eco Fibre Fashion, Komodo, Nancy Dee and Nomads Clothing.