Pure London launches app

Tradeshow Pure London has launched a mobile application in time for the show’s February edition.

 The app, designed to help visitors navigate around the show, helps to create personalised agendas, and easily source brands of interest, as well as offering the latest news from the event.

The free application for iPhone, Blackberry and Android users features: an A-Z listing of all the brands exhibiting at the show; detailed map of the show layout; schedule of the catwalk show and speaker programme; a personalised section to create agendas and receive news; and there is also a social media section pulling in information from Twitter and Facebook.

Vanessa Hope, Head of Sales and Marketing for App sponsor Torque comments: “Torque are very excited to be sponsoring the Smart Phone App and to be involved with Pure London. Torque provides innovative bespoke logistics solutions to all our customers providing a true end to end supply chain, we felt this opportunity was ideal to raise our profile within the fashion and retail sector".

The February edition of Pure London takes place at London Olympia from February 12-14.