Pure London partnering with The Lingerie Collective

Trade show Pure London has announced that it is collaborating

with The  Lingerie Collective to enhance both events for lingerie buyers in the  UK.

From The Lingerie Collective’s AW13 edition, Pure London will be the  mainline sponsor, and will be offering an exclusive package to leading  luxury lingerie, shapewear, loungewear and swimwear brands who wish to  exhibit at TLC and within Pure London’s new intimate apparel section,  Pure Body.

Commenting on the collaboration, Kelly Isaac, founder, The Lingerie  Collective, said: "This season we welcome Pure London as our mainline sponsor. Partnering with Pure London will enable us to improve the  overall event for both exhibitors and visitors and we are delighted to  be working with such an established and recognised industry partner."

Sarah Lawrence, Pure London event director, added: “We’re very excited  to be working with The Lingerie Collective this February. The  strategic decision behind the partnership will improve the overall  experience for lingerie and swimwear brands as well as UK and  international buyers. The new collaboration will further enhance  London’s reputation as a key influencer within the swimwear and  lingerie industry.”