Pure London rebrands

Womenswear and accessories trade show Pure London is rebranding ahead of its 33rd

edition taking place in February.

The new branding, designed by London-based agency BuroCreative, will be interpreted across all aspects of the show, and features a new look logo and creative.

Reflecting the age of the show, the new branding features the number 33 cut aligned with Pure London as well as an injection of autumnal tones to set the scene for the coming season. Moving forward, the design will be adapted to include seasonal updates of photography, colourways and number of seasons.

Commenting on the refreshed look, Pure London event director, Sarah Lawrence said: “Before entering into the process of rebranding, Pure London carried out in-depth research amongst its customer base.

“The themes of ‘edited, contemporary and international’ resonated strongly with all customers and the bold, new look highlights these key themes. Looking forward to our Pure London events in 2013, the show’s heritage is now highlighted each season with a prominent reference and font. “

The 33rd edition of Pure London, which will feature top designers including Tatty Devine, Fever, French Sole, Part Two, Lola Rose, Louche, Orelia, Derhy, Seasalt and Me & Thee, will take place at London’s Olympia from February 10-12.