Pure London reports record rebook for 2015

Pure London continues to expand, following the success of its 36th edition this August. The fashion trade show has rebooked a record

amount of figures, as well as a record number of new exhibitors for its February show in 2015.

Since it's SS15 edition, which received according to Julie Driscoll, portfolio director for Pure London at i2i Events Group, the “most positive feedback ever,” the trade show has experienced its most swift and successful rebooking to date, with over 375 brands having already confirmed their place for next year's show, a 54 percent increase from last season.

“We had a great show [last season], with a wide variety of customers visiting our stand. We wrote approximately 60 orders at the show and had over 200 follow ups across the brands. Having done five shows across Europe in the preceding two months, this was by far our most successful show,” commented Juls Dawson, Managing Director for Just Consultancies, which exhibited brands ICHI and Waven for the first time at Pure London. Following the success, Just Consultancies will be returning next season with two additional brands as well, Mi Pac and AKA.

Other returning exhibitors who have confirmed their place at next season show include Fly London, Cocorose London, Birkenstock, Jeffery Campbell, Moda in Pelle, Fiorelli, Little White Lies, and Almost Famous. A whole new range of exhibitors have also signed up for Pure London for February 2015, with 75 key new brands already confirming their presence – a record number for this stage in the season, reported Pure London, including Lola Rose, Noa Noa, Susie in the Sky and Amor Collections.

The next edition of Pure London is set to take place from February 8 to 10, 2015 at London Olympia.