Pure London teaming up with the BFA

For the February edition of Pure London, a trio of

footwear designers will be showcasing their collections, as part of the tradeshows collaboration with the British Footwear Association. The initiative focusing on new talent will feature labels: Love Art Wear Art, Ruby Rocks Footwear, and Just Anna Shoes, who will all be displaying their collections on the BFA Designer Collective stand.

Richard Kottler, Chief Executive of the British Footwear Association commented, “We are very proud to be working with Pure London and to be able to offer these up and coming labels a real platform to show their exciting product to the most relevant retailers and press in the UK.”

Pure London’s autumn/winter edition will house more than 1,000 contemporary and premium womenswear, young fashion, footwear and accessories brands, and attracts over 12,000 visitors. Taking place at London Olympia from February 12-14, the show will feature six catwalks each day, as well as a full seminar programme.

The tradeshow has also announced that the February edition will be supporting the Fashion Textile Children’s Trust, a charity that helps those that work in the UK fashion and textile industry.