PVH to hold license for Arrow

PVH has entered into an agreement with Seidensticker Private Label GmBH to license the

Arrow brand, beginning with the spring 2013 shirt collections.

Under this agreement, distribution of the Arrow brand will include wholesale, retail, shop-in-shops, and e-commerce throughout selected countries in Europe. The licensed product categories include men’s woven and knit sport shirts and dress shirts, and will be designed, manufactured, and sourced by the Seidensticker Group.

“We are pleased to enter into this license agreement with Seidensticker,” said Ken Wyse, PVH’s President of Licensing. “Over the past few years, we have successfully repositioned the Arrow brand in existing European markets and introduced it to new territories. Partnering with Seidensticker, in the European dress shirt market, is a wonderful opportunity to reach new customers and to further evolve the Arrow business.”

The Seidensticker Group currently manages shirt production for many other premium brands, and annually produces an average of 16 million shirts, primarily for distribution in the European market. North America and Europe are the largest markets for the Arrow brand, followed by Asia (India, the Middle East, Thailand, and China) and Latin America. The first collections distributed under the license agreement are expected to be in stores in January 2013.

PVH owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It owns brands like Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, Arrow, Bass and G.H. Bass & Co., and its licensed brands include Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos. The Seidensticker corporate group is one of the top three shirt producers worldwide today. The company founded in Bielefeld, Germany, has production facilities in 14 countries, both in Eastern Europe and Asia. Besides its own brands, Seidensticker, Schwarze Rose, Jacques Britt, Dornbusch, Lorenzo Calvino and Redford, the company also holds the master license for camel active and licenses for Joop!, Strellson, Bogner, Baldessarini and Michalsky.