QVC opens pop up shop

QVC, world over shopping channel, is launching its first ever pop up shop in London’s

diamond quarter today.

The temporary boutique, in London's Hatton Gardens, will sell QVC's own Diamonique range of replica diamond jewellery; the pop up store comes after the shopping channel has achieved rising viewing and sales figures this year by 10 and 5% respectively.

Emily Gilkes, jewellery buyer at QVC said: “Beautiful jewellery should be attainable for everyone. Our Diamonique offering is expertly cut by hand in the same way that natural diamonds are to enhance the clarity, colour, cut and brilliance of every piece.”

QVC was founded 1986 in the US and now broadcasts in the UK, Italy, Germany and Japan.