Radley & Co appoints Brand Director

Premium handbag and accessories brand, Radley & Co

has appointed former Warehouse Marketing & PR Director, Lorraine Pringle in the newly created position of Brand Director.

Pringle brings with her 12-years experience from Warehouse, where she was instrumental in building the brand image and fashion credentials, and will report directly to Chief Executive Sven Gaede. In her new role, Pringle will lead the creative direction of the Radley brand, with the aim to increase awareness and desirability within the UK and Internationally.

“I am very excited about joining the Radley team. The brand has an extremely loyal customer base and great quality product, two great cornerstones for taking the brand forward,” commented Pringle.

Earlier this year, Radley promoted Retail Director, Paul Donoghue to Commercial Director and is currently looking for a Design Director to complete this strong team.

Gaede added, “I am delighted to have Lorraine on our team. She brings a wealth of experience that will help shape the brands ambitions and direction going forward.”