Replay opens Japanese flagship

Replay has opened a flagship store in Japan as part of its retail expansion strategy.

The Italian denim and casualwear brand has been looking to grow its Japanese business, marked by the opening of its new flagship store at the Daikanyama T-Site, a new high-end shopping destination based in the heart of Tokyo’s Shibuya fashion.

Replay's store concept, which was also developed for the Stockholm, London and Beijing stores, shows a sophisticated retail design using natural materials. The 465sqm store offers a selection from Replay, We Are Replay and the Red Seal brands as well as Replay footwear and accessories.

Matteo Sinigaglia, CEO of Fashion Box, commented: “By opening the Daikanyama flagship store, we renew our tribute to industrial design and nature and present our products within an extraordinary setting that highlights the great degree of craftsmanship taking place here.”