Republic secures online domain name

Fashion retailer, Republic, has emphasised the

importance of their online presence by spending £127,000 on a single domain name.

This investment secured the Republic.com website for the UK firm, which has previously trading online via its .co.uk site, and it also bought the .eu address in the three-month period ending September 30th 2011.

Jo Molineux, Head of Multichannel at Republic, said: “We are aware that our consumers are digital natives, so we want to do everything we can to increase our web traffic, which is why we are thrilled to have a comprehensive domain name strategy.

“Acquiring these two key top level domains will be critical to the success and contribute directly to increased sales. With Sedo’s help, purchasing the domains themselves was relatively quick and easy.” Online trading is expected to contribute a hefty chunk of retail spend over the forthcoming Christmas period and so making a site as accessible and visible as possible has become increasingly important to the industry.