Retail Bulletin Mobile Summit speaker

Edigitaresearch director, Derek Eccleston, will be a guest

speaker at the Retail Bulletin’s Mobile Summit, taking place in September in London.

He will explore mobile opportunities and new focus strategies; Ecclestone says, “Mobile presents a huge opportunity for brands as the dramatic increase in mobile is fundamentally affecting consumer behaviour. A recent eDigitaResearch study already showed that almost 50% of Smartphone users were using their Smartphone’s to research and browse for products before purchase and almost 20% intend to start using their phone to shop online for products in the near future”.

Ecclestone’s presentation at the Summit will also look at what impact is the rise of smartphones having on cross-channel behaviours, how should retailers respond, What makes a good app and mobile site? And what can research tell us about what customers want.