River Island launches accessorie​s store

Fashion retailer, River Island, has announced plans to

launch a sole accessories store.

Set to be unveiled in Nottingham’s Victoria Centre on November 26th 2011, the boutique outlet will represent a step change in the business’s in-store design strategy, as it will feature various interactive technologies for customers to use.

The chain will install new technologies in the store such as Ipads and TV screens in a bid to achieve greater footfalls in stores.

Simon Burke, experienced retail consultant, says it is vital for retailers to encourage consumers into physical stores through multichannel, ‘For retailers to be successful they have to continue to have a profitable high street operation to underpin their business,” he commented.

“The knack is to harness developments in technology to bring customer traffic to their business, both online and in store, thus creating a truly multichannel proposition. A key to this is the potential of mobile-based commerce, the next ‘big wave’ in the technology of retailing, to incentivise customers to visit stores.”